Google is already start with its new year resolution to remove millions of fake view from their popular video streaming service, YouTube. According to a report that was posted by Daily Dot, approximately two billion fake views were removed from YouTube channels belonging to Sony/ BMG, Universal Music Group, and RCA Records, after reports that users were using black hat view count-building techniques to accumulate fake views on their channels.
These techniques required using unethical search engine optimization tactics to acquire view count, these very same tactics which could get one’s website banned from Google search engine results. Universal Music Group suffered the most loss, with its YouTube channel losing over 1 billion views, Sony/BMG account dropped more than 850 million views following Google’s decision to purge the fake views.
Other companies that suffered from the fake views purging also includes, RCA Records loosing around 159 million views and we could see view counts on many other brands/companies going down soon. Google says that these companies violated its terms of services, which prohibits automated methods of inflating view counts.