Google has no plans to go into the sneakers business, they simple decided to show off their intuitive at SXSW. During the event, Google revealed sneakers that are part of a new program called “Art, Copy and Code”. The new sneaker comes with a microcontroller built into the tongue as well as a speaker.
Google also incorporated an accelerometer and a gyroscope plus it also gets sensors on the bottom. It has the option to connect to your smartphone via Bluetooth to do pretty cool stuff with them. It also comes with some cool functions such as, if you start running, the sneakers could cheer for you.
There’s no telling what cool options they will be adding next, the project is being backed by Adidas so this could be a future sneaker from the company.