Nike+ Sportwatch

Nike+ Sportwatch launched by Nike and TomTom

Nike+ Sportwatch
A new range of Nike+ Sportwatch were recently introduced by TomTom and Nike, these new watches will comprise of several editions as well as color combinations. The company also unveiled a starter product for users who are new to the idea of the Nike+ Sportwatch. This new starter product will be aimed at who wants to start running for both health and exercise reasons.

The company also debut a new feature that will be available to both the new as well as original edition of the Nike+ Sportwatch. The new feature called NikeFuel enables the user to gain access to Nike’s intelligent measure of athletic ability, it converts your mileage into universal units which will measure movements in a wide range of different sports.

The new product will be available in colors which includes classic black/anthracite, stylish anthracite/blue glow and high impact volt green, with the anthracite/blue glow edition being a starter product at €149.

Read the Press Release Below:

AMSTERDAM–(BUSINESS WIRE)–TomTom and Nike today unveil a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website The range includes several editions and colour combinations, and introduces a starter product for those new to running.

Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, NikeFuel. This converts a runner’s mileage into universal units that measure movements in a wide variety of different sports. As a result, it’s easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends.

“Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, Managing Director, from TomTom.

The new Nike+ Sportwatch colours have been chosen to match Nike’s apparel and shoe ranges. They include classic black/anthracite, stylish anthracite/blue glow and high impact volt green. The anthracite/blue glow edition is available as a starter product, priced at just €149.

The entry-level Nike+ Sportwatch is available in anthracite/blue glow. It is only suitable for outdoor use, except when paired with a Shoe Sensor which should be purchased separately. All of the other editions come with a Shoe Sensor, so can be used both indoors and outdoors straight out the box.

Pricing and availability

New editions of the Nike+ Sportwatch are now available at selected retail stores and online at and

Nike+ Sportwatch edition Price
Black/Anthracite €169
Volt €169
Anthracite/Volt €169
Anthracite/Blue Glow €149

[Via: Ubergizmo]

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