Pentax introduced its semi-rugged digital camera which could be placed in the same category as the Sony Cyber-Shot DSC-TX5 Waterproof Digital Camera. Just like the DSC-TX5, the Pentax Optio W90 offers enhanced waterproof, shockproof, dustproof, and freezeproof performance.
It is a 12.1 Megapixel camera which has a 28mm wide angle 5x optical zoom lens, a 2.7-inch LCD display, Advanced Pixel Track Shake Reduction, Face Detection, Smile Capture, Blink Detection and Pet Recognition. Pentax Optio W90 is waterproof to 20 feet for reliable underwater photography, shockproof to 4 feet withstanding the rigors of extreme use, and coldproof to sub-freezing temperatures for use in wintery, snowy activities. Other than its capabilities to snap still images, it can also record 720p HD video at 30fps and has a Digital Microscope mode with LED lighting to capture small but intriguing subjects. The semi-rugged digital camera is priced at $329.95 and will be available in April 2010.