U.S. Mobile carrier is currently going through some hard times, as the company just announced that it has taken a massive charge of $1.9 billion in order to write down the value of the Sprint brand. This stems from the company experience a very poor fourth quarter performance, where Sprint lost a total of 205,000 postpaid customers during the last three months of 2014.
Sprint’s CEO, Marcelo Claure, claims that Sprint’s business trajectory is changing, as the company is touted to be adding new customers thanks to its aggressive promotional plans – including the one that would help reduce Verizon and AT&T subscribers’ bills in half should they decide to make the jump over to Sprint.
Apart from that, Sprint also intends to increase the number of retail stores it currently has, as the company has 600 less stores than T-Mobile and approximately 3,000 stores behind the number of Verizon Wireless stores in the U.S. Sprint is hoping that more retail stores will give them a more competitive edge.