TalkTalk has announced that they have acquired Blinkbox and Tesco Broadband from Tesco, in a single cash transaction. Blinkbox was Tesco’s on-demand movie service and TalkTalk has plans to integrate it into its existing TV business this year.
According to the company, Blinkbox is currently one of the most popular on-demand providers of pay content in the UK and works across multiple platforms and devices – both inside and outside the home.
TalkTalk TV is already the fastest growing TV platform in the UK with over 1.2 million customers and blinkbox will help accelerate the development of our platform by delivering a number of key initiatives significantly faster, such as offering a TV app to customers for in and out of home access to paid-for content across a range of devices.
The company plans to finish integrating Blinkbox into its existing TV service before the end of 2015, if you need more details you can find out more from TalkTalk.